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Where does this traffic come from?

We’ve partnered with a large ad network that has a combined 50 million+ visitors per day. These visitors are sourced from different ad formats in various niches. When you purchase a traffic campaign, your data is sent to this network and is displayed according to the category and the visitor targeting that you chose. We are a PPV (Pay Per Visit) traffic network; these visitors are automatically redirected to your website or given instructions on how to visit your site. Therefore, a text ad or creative is not necessary. Direct traffic is routed through our tracking servers and will show up as a combination of referrer traffic and/or direct traffic.